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About Stuck On You
Loved by organized parents since 1995.
Durable, personalized name labels, clothing name stamps and award-winning bento lunch boxes.
Our story
Every parent knows the feeling. The lunch box that never makes it home. The sweater that vanishes somewhere between the classroom and the car. The water bottle living a quiet second life in the lost and found.
Small moments but they pile up in an already busy day (and an already stretched budget).
That's exactly where Stuck On You began. We make durable, personalized name labels, clothing name stamps and award-winning bento lunch boxes that help your kids' belongings find their way home from school, daycare and preschool. One quick glance, and everyone knows whose is whose. That's peace of mind, a tidier morning, and a lot less replacing things that were never really lost.
How it started
Our story goes way back to 1995, when a young mom (and founder) walked into her local printer to make a simple set of name labels for her son's belongings. He was too young to read, so she had a brilliant idea: pop a fun, familiar icon next to his name, an airplane, just like the one his dad flew.
When she saw how that little label idea resonated with other parents at school, she knew she was onto something.
So she did what any of us would do she told the group chat.
The demand was wild. Parents wanted in on this easy way to stop replacing all the stuff their kids lost or left behind. So she gathered her mom friends together and started packing labels by hand, right there in her garage. That was the start of us.
Where we are now
Years (and a whole lot of happy families) later, we've grown from a small bedroom business into a personalization team based in Geelong, Australia — with customers right around the world.
Our range has grown alongside the families who use it: personalized name labels, iron-on clothing labels, shoe labels, clothing name stamps, bag tags, water bottle, cooler bags and our award-winning bento lunch boxes, all durable, waterproof and dishwasher-safe, and all made to last. We're proud to connect families everywhere with quality, reusable school and daycare essentials that save them money and make everyday life so much easier.
Our journey
Where we've been, and where we're going.
- 1995It all begins. A mom, a printer and a clever little airplane label. Stuck On You is born from a garage in Victoria, Australia.
- 2000Online, early. One of the first in the category to set up an online store, making personalization just a few clicks away.
- 2010Beyond the label. The range expands into bento lunch boxes, bags, bottles and clothing name stamps — everything a busy family needs to stay organized.
- 2019Winner of Business of the Year and the Digital Engagement Award at the 2019 Geelong Business Excellence Awards, Geelong Chamber of Commerce.
- 2019A bigger family. Stuck On You joins CCL Industries and its Avery family of brands, backing our little idea with world-leading labeling expertise.
- 202025 years & new designs. A quarter-century of helping families, celebrated with fresh designs across the whole range.
- 2023Giving back locally. Our community partnership with Geelong's genU begins, supporting meaningful employment and inclusion close to home.
- 202530 years strong. Three decades of labels that last — and hundreds of thousands of families organized.
- Where we're goingThe same mission we started with. More sustainable, reusable products. Smarter personalization. New designs led by real parent feedback — making family life easier, one name at a time.
This is us
Behind Stuck On You is a close-knit team that works on practical solutions for parents and kids every single day. And here's the thing, many of us are parents ourselves.
We know the mornings where everything has to happen at once. We know the things that get lost, and the small frustration that comes with it. That's exactly why we make products that aren't just lovely to look at, but above all practical, reliable and built to come home again. From our designers to the crew on the production floor, everything is crafted with real families in mind.
Business Awards
Proud to have been named Business of the Year and winner of the Digital Engagement Award at the 2019 Geelong Business Excellence Awards, presented by the Geelong Chamber of Commerce. Business of the Year is the night's top honour, judged across a business's overall achievements, innovation, marketing, customer service, people and culture, and financial performance.
The Digital Engagement Award specifically recognises businesses that use digital tools and strategy to create meaningful, resourceful engagement with their audience. Winning both in the same year was a huge moment for our team, a reflection of the work that goes on behind the scenes, from how we run the business to how we show up for our customers online. We're proud to have been recognised among some of the best businesses in the Geelong region.
Part of a bigger family
Big heart, big backing. In 2019, Stuck On You became part of CCL Industries — a global leader in specialty labels and packaging — joining its renowned Avery family of brands. It means the same locally made, family-first products you love, now supported by world-class labeling expertise and a genuine commitment to quality.
Last updated: August 27, 2026