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About Stuck On You

Loved by organised parents since 1995.

Durable, personalised name labels, clothing name stamps and award-winning bento lunch boxes.

Our story

Every parent knows the feeling. The lunch box that never makes it home. The jumper that vanishes somewhere between the classroom and the car. The drink bottle living a quiet second life in the lost property box.

Small moments — but they pile up in an already busy day (and an already stretched budget).

 

That's exactly where Stuck On You began. We make durable, personalised name labels, clothing name stamps and award-winning bento lunch boxes that help your kids' belongings find their way home from school, daycare and kindy. One quick glance, and everyone knows whose is whose. That's peace of mind, a tidier morning, and a lot less replacing things that were never really lost.

 
a young boy in winter clothing holding a sheet of name stickers in one hand and a notebook in the othera young boy in winter clothing holding a sheet of name stickers in one hand and a notebook in the other

How it started

Our story goes way back to 1995, when a young mum (and founder) walked into her local printer to make a simple set of name labels for her son's belongings. He was too young to read, so she had a brilliant idea: pop a fun, familiar icon next to his name — an aeroplane, just like the one his dad flew.

When she saw how that little label idea resonated with other parents at school, she knew she was onto something.

So she did what any of us would do — she told the group chat.

The demand was wild. Parents wanted in on this easy way to stop replacing all the stuff their kids lost or left behind. So she gathered her mum friends together and started packing labels by hand, right there in her garage. That was the start of us.

Where we are now

Years (and a whole lot of happy families) later, we've grown from a small bedroom business in regional Victoria into a personalisation team based in Geelong, Australia — with customers right around the world.

Our range has grown alongside the families who use it: personalised name labels, iron-on clothing labels, shoe labels, clothing name stamps, bag tags, drink bottle, cooler bags and our award-winning bento lunch boxes — all durable, waterproof and dishwasher-safe, and all made to last. We're proud to connect families everywhere with quality, reusable school and daycare essentials that save them money and make everyday life so much easier.

four childrend sitting on the floor holding various objects personalised backpack, drink bottle and bento lunch box.four childrend sitting on the floor holding various objects personalised backpack, drink bottle and bento lunch box.

Our journey

Where we've been, and where we're going.

  1. 1995It all begins. A mum, a printer and a clever little aeroplane label. Stuck On You is born from a garage in Victoria, Australia.
  2. 2000Online, early. One of the first in the category to set up an online store, making personalisation just a few clicks away.
  3. 2010sBeyond the label. The range expands into bento lunch boxes, bags, bottles and clothing name stamps — everything a busy family needs to stay organised.
  4. 2019A bigger family. Stuck On You joins CCL Industries and its Avery family of brands, backing our little idea with world-leading labelling expertise.
  5. 202025 years & new designs. A quarter-century of helping families, celebrated with fresh designs across the whole range.
  6. 2023Giving back locally. Our community partnership with Geelong's genU begins, supporting meaningful employment and inclusion close to home.
  7. 202530 years strong. Three decades of labels that last — and hundreds of thousands of families organised.
  8. Where we're goingThe same mission we started with. More sustainable, reusable products. Smarter personalisation. New designs led by real parent feedback — making family life easier, one name at a time.
four childrend sitting on the floor holding various objects personalised backpack, drink bottle and bento lunch box.four childrend sitting on the floor holding various objects personalised backpack, drink bottle and bento lunch box.

This is us

Behind Stuck On You is a close-knit team that works on practical solutions for parents and kids every single day. And here's the thing — many of us are parents ourselves.

We know the mornings where everything has to happen at once. We know the things that get lost, and the small frustration that comes with it. That's exactly why we make products that aren't just lovely to look at, but above all practical, reliable and built to come home again. From our designers to the crew on the production floor, everything is crafted with real families in mind.

Part of a bigger family

Big heart, big backing. In 2019, Stuck On You became part of CCL Industries — a global leader in specialty labels and packaging — joining its renowned Avery family of brands. It means the same locally made, family-first products you love, now supported by world-class labelling expertise and a genuine commitment to quality.

 

In our community

We're proud to be a Geelong business that gives back to its own backyard. We partner with genU, a local nonprofit organisation founded in Geelong in 1952, that empowers people of all abilities through employment, training, education and social inclusion. It's a partnership close to our values — and close to home.

Read the full story

Our genU partnership article — link to be added.

Read the story Learn about genU

Last updated: August 13, 2026